The ‘10-free 12-free’ branding on nail polish was initially developed to show customers the ‘sans chemical’ cleanliness of products compared to other brands. 3-free was Formaldehyde, Toluene & DBP free, 5-free removed Formaldehyde Resin and Camphor, 7-free removed more, 12-free nail polish and so on.
BUT it’s all changed!
These days businesses are including things like animal products & gluten (gluten is never found in nail polish) which makes it hard to compare brands. Without a cosmetic governing body, you really have to look into what each brand is claiming as their ‘x-free’. We have recently removed our ‘7-free’ label because there are many others claiming to be ‘10-free’ nail polish, ‘12-free’ (even 21-free!) but they still use Benzophenone-1, an endocrine disruptor, and that’s one of the ones we avoid. It became a marketing race which is something we do not want to be a part of. You guys see right through that, we know you do! So, if you have a ‘7-free’ bottle of ours, rest assured it’s still the cleanest you can get. And if you’re looking at ‘10-free’ nail polish, ‘12-free’ ‘x-free’ brands and think they must be super clean, please check the labels. First step is to check if they include Benzophenone-1 in their ingredients list. If they do, we don’t so we’re cleaner!