spirit white nail polish swatch

Sienna – First Made Safe Nail Polish

We are so thrilled to share with you that Sienna recently became the very first nail polish company globally to achieve Australian Certified Toxic-free, Made Safe and Allergy Certified certification from MADE SAFE®.

Made Safe certification

 

At Sienna, it’s important for us to make a difference, and be conscious of the impact we have on the environment. In fact, it’s the very foundation of our business.  For us it means bringing you high-end nail polish informed by the latest research. It also means aligning ourselves with well-known organisations and gaining certifications so you can see we are true to our word and actively support what we believe in. We want to show you that we really do walk our talk.

Who is Made Safe®

 

MADE SAFE® is Australia’s first nontoxic seal for everyday products. They have verified that every ingredient used in Sienna is safe from both a health and environmental perspective. We are committed to making sure all the ingredients in our products meet the Made Safe standards –  not just in our current lines, but in our future lines too.

 

‘Each ingredient will be scrutinized for contamination and examined for potential harm to humans and the environment to meet the highest level of health and safety possible with the best science of the day.’

Made Safe wants to change the way everyday products are made

 

Made Safe wants to change the way everyday products are made, with a goal of eventually encouraging companies to eliminate the use of toxic chemicals altogether. We are so proud to be part of the journey and to be recognised for all our work in bringing you a professional quality nail polish that meets the highest health and environmental standards.

Learn more about our work with people and the planet by visiting our certifications page.

non toxic nail polish

Nail polish, Acrylic, Gel explained

What is the difference between non-toxic nail polish, regular nail polish, gel, shellac and acrylic?

Acrylics

the most artificial of them all and more of a ‘nail enhancement’ than a polish. It is a substance that is balled up, placed on the nail then worked out to form a ‘nail shape’. You can identify acrylics by the way the nail looks raised. To remove you need an electric file which can grind back your natural nail, resulting in extensive damage.

 

Shellac

is actually a brand name! Shellac is actually Gel polish.

 

Gel

Oh Gels. I WISH I could make a non-toxic gel (It needs certain ‘toxic’ ingredients to make it last like it does). They’re the most similar to a normal polish but with extra wear (if you apply them right). They apply like a normal polish but are usually cured under a UV lamp and your nails need to be SOAKED in acetone to remove it. Don’t pick at it because it gets so deeply embedded in your nail (think the top few micro layers) that you will pull your nail off with it.

 

Regular nail polish

These are your classic polishes like your Revlon’s and OPI’s. They’re usually long standing brands but the problem is their formulas (and ethics) are stuck in the dark ages. They contain many of the ingredients that modern users are trying to avoid whilst not giving any longer wear than non-toxic ones. Another thing to note is they and are often not cruelty free or vegan as they are more of the ‘mass market’ brand and sell wholesale to countries like China.

 

Non-toxic polish

Yay! The best of the bunch. Not only are these not damaging to your nail bed but they come without the harsh ingredients that we’re ALL trying to avoid. They’re often produced by smaller companies (like us!) so you have greater capacity to ask questions and develop the trust needed to use these brands.

Helena Nail Polish

If you’re using acrylics or gels but you want to try going for a natural nail it will take approx. 3-6 months for your nail bed to grow out and look natural. I have seen many people with damage that lasts long beyond the 6 month mark! Your nails should recover eventually but it does take a long time so it’s best to avoid them altogether.

 

And remember: the stronger the polish, the more unnatural the ingredients and the more intense they have to be.

7-free, 10-free, 12-free nail polish explained

The ‘10-free 12-free’ branding on nail polish was initially developed to show customers the ‘sans chemical’ cleanliness of products compared to other brands. 3-free was Formaldehyde, Toluene & DBP free, 5-free removed Formaldehyde Resin and Camphor, 7-free removed more, 12-free nail polish and so on.

Beyond Red Nail Polish

BUT it’s all changed!

 

These days businesses are including things like animal products & gluten (gluten is never found in nail polish) which makes it hard to compare brands. Without a cosmetic governing body, you really have to look into what each brand is claiming as their ‘x-free’. We have recently removed our ‘7-free’ label because there are many others claiming to be ‘10-free’ nail polish, ‘12-free’ (even 21-free!) but they still use Benzophenone-1, an endocrine disruptor, and that’s one of the ones we avoid. It became a marketing race which is something we do not want to be a part of.

You guys see right through that, we  know you do! So, if you have a ‘7-free’ bottle of ours, rest assured it’s still the cleanest you can get. And if you’re looking at ‘10-free’ nail polish, ‘12-free’ ‘x-free’ brands and think they must be super clean, please check the labels. First step is to check if they include Benzophenone-1 in their ingredients list.

 

If they do, we don’t so we’re cleaner!

Naturally Byron Collection

Naturally Byron – The New Summer Collection

Summer Collection Nail Polish

A morning walk on the beach, a cafe with those we love, a view surrounded by mountains, life in unison with nature and the ocean … The essence of Byron Bay.

This summer, we present you “Naturally Byron”, a collection in the colours of the beautiful Byron and all the joy it brings us. From the blue azure of Kombi to the vibrant peach of Joy, these 5 new crèmes are all inspired by a moment, an emotion, a memory lived in this unique town.

Kombi Blue Nail Polish

Kombi – Azure blue crème

This azure blue is inspired by one of the greatest classic of Byron Bay: the Kombi. Want to go on a road trip? Explore the open road? Let yourself be carried away by this intense blue and go on the road, where the wind will take you.

Bohemian Purple Nail Polish

Bohemian – Soft lily purple crème

The delicacy of this soft lily represents the calm spirit and peace someone can feel watching at the ocean.

Joy Orange Nail Polish

Joy – Vibrant peach crème

The smile of a child, his little hand in ours, as if we were alone in the world. Here’s Joy, a vibrant peach perfect for a sunny day full of happy moments.

Goddess Raspberry Nail Polish

Goddess – Dark raspberry pink crème

It’s summer, bring out the goddess in you and let it shine! This dark raspberry will accompany your best outfits to celebrate in style.

Passion Red Nail Polish

Passion – Intense Vermillion red crème

Here is a bright red as intense as the fire that burns in your heart when you are with the person you love.

We are really excited to show you this new collection! Here is a colour chart for a comparison of the new nail polish alongside some of our current range, to find the perfect colours for your summer vacation!

Conscience Gift Bag

The Conscience Gift Bag

Conscience Gift Bag

Our new Conscience Gift Bag has once again been made by the incredible women of the social enterprise, Freeset Global. This time around we wanted to have a unique ‘Sienna’ style print and so collaborated with the wonderful Kukukachu, a Byron Bay local, to create the perfect subtle design of our gold spots.

Freeset Global

 

Freeset Global is a company created by Kerry and Annie Hilton in 2001. Just after moving to Kolkata, in India, they realised that most of the women who lived there were forced into prostitution by trafficking and poverty. They decided to create a sewing business to offer jobs to those women, and fight with them against the situation they were living in. It took patience and determination, but their efforts were rewarded and today, they work with more than 250 women, offering them and their families a brighter future.

Freeset Global commits to fair trade and eco-friendly practices and we are proud to work with such a company to create this lovely conscience gift bag. See everyone at work here.

The design

It was important for us to create a unique design to reflect our company and so we collaborated with an incredible local print designer, Alana, from Kukukachu studio. Her beautiful patterns and lovely personality inspired us to choose a soft gold spot pattern for our new bags. Check out her design process here.

 

 

 

Check out more designs

The Eden Collection

If you’ve been following the Sienna journey for a little while now, it will be of no surprise to you that we were again inspired by the beauty of our native flora when dreaming about the Eden campaign. The five new colours so beautifully represented in our natural environment was the perfect opportunity to step outside and spend the shoot day lapping up the sun! With a team of our favourite creative masterminds, and a fresh new face to front this campaign, the Eden collection very much aligns with the heart of Sienna.

Eden Spring Collection Sienna Byron Bay
Eden Spring Collection Sienna Byron Bay
Eden Spring Collection Sienna Byron Bay
spring eden nail colours

Spring Nail Colours you’re going to love!

If you were to ask any of our team members, they would tell you Spring is collectively our favourite time of the year here at Sienna HQ! Why? New life, warmer days, brighter mornings, and fresh new flowers blooming. That’s exactly what triggered the inspiration for our most recent collection, Eden.

There is so much choice in the nail polish world when designing new colours, shimmer or cremes, block colour or sheer. The possibilities are endless. But for these five new spring nail colours, we decided to keep it simple and look to the native Australian flora for our palette.

Spring nail colours are typically fresh, warm and inviting- a nod to the changing in season. We chose five gorgeous new hues to see you from day to night, casual to dressy.

spring nail colours elm

Elm- Misty Jade Green Crème

This beauty dusty green has been a long awaited and much requested colour. The slight greyish tinge is a nod to the beautiful gum leaves, a colour that looks just as spectacular in the native bushland as it does on you mani!

fleur pink nail polish bottle

Fleur- Blushing Bride Pink Crème

One of the spring nail colours we just couldn’t overlook, Fleur is going to be your new favourite pink. Slightly lighter than our best seller Ambrosia, Fleur is soft and delicate but has excellent coverage for such a light shade!

spring nail colours helena

Helena- Apricot Blush Crème

A gorgeous nude for those with fair, warm undertone skin, and a beautifully dusty apricot for everyone else! Helena is an all-round winner, perfectly subtle but with enough kick to take you from day into night.

spring nail colours peony

Peony- Cherry Blossom Pink Crème

Two pinks in the new collection? Correct! This one is a deeper, brighter shade for those of you who love a pop of colour for your mani! Peony is a cool-toned pink and sits on the pinker side of Bliss.

spring nail colours florence

Florence- Magenta Plum Crème

Florence is the deep plum that will be your holy grail! Beautifully rich jewel toned colour provides amazing coverage and is our new go-to for our pedicures!

We are so excited to bring you this collection with colours that have been requested by many of our customers. Make sure you check the chart below for a comparison of these new colours alongside some of our current range, to find the perfect colour for your spring mani!

spring nail colours sienna comparison chart
healthy pink nails

Healthy nails all year around!

The secret to healthy nails, isn’t so secret after all!

healthy pink nails

Here in Australia we are starting to transition into the warmer months, the optimal time to really focus on your nail health to ensure your mani is in top shape by the time summer comes around! Healthy nails aren’t something that you can achieve overnight, or with a couple of days treatment. Changing your routine slightly, and incorporating little elements into your day-to-day life will ensure you have long-term healthy nails that are strong, and in beautiful condition all the time!

For those of you in Europe moving into the winter months- this all applies to you too! The health of your nails can be put to the test both in the warmer humid months, and against the bitter cold. Healthy nails is an all-year endeavour, but a simple one with these gentle reminders!

1. Don’t cut your cuticles, use a cuticle oil and gently push them back. Your cuticles are effectively your skin’s last line of defence, so cutting them is opening the body to bacteria and potential infection. Our cuticle oil is the perfect alternative to cutting, to soften and hydrate instead.

2. Use a base coat and top coat with your mani. It will give more longevity and give your nails the chance to grow strong, while looking amazing!

3. Don’t pick off your old mani! It can be hard sometimes, but resist the urge to pick it off (especially if you’ve gone down the Shellac path) as it can be extremely damaging for the nail bed underneath. Instead, use our hyrdrating water based nail polish remover or wipes, enriched with Vitamin E, to give your nails the little health boost they need.

4. Regularly file you nails to keep them a uniform length and shape. Make sure when filing however, that you start at the outside edge, and file into the middle. Don’t file directly across the top, side to side. This will cause feathering, which is not ideal for your healthy nails! Our glass nail file is the perfect eco-friendly choice in tool, as it never goes blunt!

5. Stay hydrated and make sure your body is getting all the nutrients it needs! Protein in particular is needed for strong nails- so make sure you’re getting enough Tofu and Tempeh in!

6. Stay away from nail products full of harmful chemicals (although you’ve found us! So you’re on the right track!). Sometimes it may seem like a faster or easier option, but the chemical laden nail products will only cause long-term negative harm. Take the time out of your week for a vegan, cruelty free mani instead!

The history of nail polish you never knew about!

The history of nail polish from ancient Chinese high society to Cleopatra

Nail polish as we know it has gone through quite the metamorphosis from Cleopatra’s days. With a rich history spanning back as far as ancient china- our little bottles of long-lasting colour are extremely new-world in comparison. The history of nail polish is something we previously have only touched a surface of, but there is over 5000 years of history to explore.

ancient chinese nail polish

The history of nail polish begins in ancient China, in its earliest form it was worn by the rulers and those in high society as a symbol of their wealth and power. Early nail polish was a mixture of (definitely not vegan) beeswax, gelatin and egg white dyed with orchids or roses, that was left on the nails for a number of hours leaving a stain. Reds and blacks were very popular colours according to ancient manuscripts, as well as adding in metallic dust of silver and gold. Stained nails were such a symbol of the wealthy and powerful, it was a crime for anyone else to wear, can you believe it!

The techniques of the ancient Chinese then travelled across to India, Africa and the Middle East. Egyptians started colouring their nails with henna. Cleopatra used plant extracts to die her nails a deep blood red, and other mummified Pharaohs were found with henna stained nails. It was popular for women across India and Africa to dye their fingertips with henna as an adornment.

history of nail polish

Nail polish didn’t make its way across into Europe until much later, arriving in the late 18th century with trade deals from India and the Middle east. It was still very much associated with the wealthy at this stage, until the first nail salon opened in the late 19th century in Paris.

Nail polish still hadn’t developed into its liquid form however. Powders and oils were rubbed into the nails and buffed away, leaving a soft pink colour, or a red for the brave! Princess de Faucigny-Lucinge was a style icon with her crimson nails.

history of nail polish first salon new york

It was only once nail polish travelled across to the US, that advances in nail technology like today’s offerings were developed. The first US nail salon was opened in Manhattan in 1878 by a woman called Mary Cobb. Her $1.25 buff and shine manicures set her up as a successful female entrepreneur- a girl boss even!

The invention of modern day nail polish wasn’t far off at this point in the vast history of nail polish. During World War 1, the US seized German chemical patents- leading to the release of Nitrocellulose onto the American market. The ingredient was then included in car paint in the 1920s, inspiring a French makeup artist Michelle Menard, who was working for the Charles Revson company at the time, to release the first liquid nail polish, essentially an off-shoot of car paint. The Charles Revson company was renamed as Revlon, and became the leader in the cosmetics industry, but not without reportedly having issues with the strong chemicals ruining their customer’s nails.

nail polish history

Nail technologies continued to advance throughout the 1950s with the arrival of nail wraps and acrylic nails. Acrylic nails were accidentally developed by a dentist. The materials used to fill cavities in teeth became false nails!

Fast forward to the current day, and there are endless options when it comes to the adornment of colour to our nails. There is a vast spectrum of products suited for every individual’s desires and aesthetic. At one end of the spectrum is peel-off nail polishes that last a few hours on the nails and the other end is acrylic nails, allowing clients whatever shape, length and colour they desire for several weeks without chipping, (though they contain a lot of chemicals to do so).

Where do we sit along the spectrum? We believe we have struck the perfect balance. Our nail polish is free of all the harmful ingredients that can negatively affect your health (think those that were found in the car-paint-esque formulations!) but with good application and care, can last you upwards of a week on the nail. The history of nail polish is 5000+ year tale, but one that is fascinating! We wonder which of our reds Cleopatra would have worn? Maybe Tempest or even Merlot?

byron bay writers festival

Byron Writers Festival is on again!

Some of the world’s most most renowned writers heading in our direction for Byron Writers Festival. Here are our picks for the weekend.

byron bay writers festival

There are always different festivals and events gracing our sunny shores here in Byron Bay. Whether is be some of the biggest music festivals in the country, or local surfing events, there is always something happening in Byron Bay. This weekend is no different- and is one for all you literary fiends! The Byron Writers Festival is coming back for three days full of inspiring words, stories and workshops from world-renowned writers, this August 3-5. This year over 140 writers and thinkers are on the lineup, covering topics that include science, crime, anxiety and romance. The festival is all things Byron Bay- a relaxed atmosphere and with a diverse celebration of storytelling in all its forms.

Of the guests we are looking forward to listening to at the Byron Writers Festival, Manal al-Sharif is at the top of the list. Manal is a Saudi-Arabian woman, who in 2011 was jailed for driving a car. She was publicly shamed for her conviction, but was inspired to start the Women2Drive campaign in her company, inspiring a movement amongst other females feeling the same scrutiny. Manal is talking in two sessions on Saturday of the writers festival- both sessions we are eager to see.

Local talent, stand-up comedian Mandy Nolan is another must see at the Bryon Writer’s Festival. Mandy’s journalism, comedy and column writing background is on show as a regular panellist at the event. We are particularly excited to hear her in conversation with Kitty Flanagan on Friday, and discussing song writing with Bernard Fanning and Tim Rogers on Sunday.

Byron Writers Festival is not only the perfect opportunity to hear your favourite world renowned writers talk in-depth about their passion and inspirations, it’s also a continuous discussion about the topics shaping today’s society. Take a look through the featured events for the weekend, for an overview of some of the hotly anticipated events.