Conscience Gift Set Care Gift Set Sienna Byron Bay

The Conscience Gift Set is back

Conscience and Care gift bag Cotton Sienna Byron Bay

Our much-loved Conscience Gift Set is back! It is full of all the Sienna nail care essentials you know and love and, for the first time, we are pleased to welcome a new addition to the Gift Set Family: The lovely Care bag. As ever, each of these are the perfect size for travel or your handbag. Give the gift of ethical, eco-friendly, clean beauty.

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Sienna X Freeset Global

We are very proud to support the vital work of Freeset Global, who has once again created our 100% Organic Cotton drawstring bag. Freeset Global upskill and employ women who would otherwise be vulnerable to sex trafficking in Kolkata (India).

Freeset Global Sienna Byron Bay Conscience Gift Bag
What’s in the bag?
Conscience Gift Set Sienna Byron Bay 2019
The Conscience Gift Set contains:
– 3 x your choice of Nail Polish colours.

 If you’re giving this as a gift, (aren’t you lovely!), we recommend a Base Coat, Top Coat and either Ambrosia, Stone or Honour. These best-selling colours suit most people.  

– Nourishing Water Based Nail Polish Remover Wipes with Soy and Vitamin E.

– Nourishing Cuticle Oil in our classic vintage style bottle with gold dropper. Choose either Freesia with its divine scent or naturally unscented.

– NEW Everlasting Mini Glass Nail File. These never, ever go blunt. You’ll have this baby for life!

– 100% Organic Cotton Bag

Nail Care Gift Set Sienna Byron Bay Freeset Global
NEW – The Care Gift Set contains:

Give the gift of self-care. Our eco-friendly, ethical Care Gift Set has some of our favourite Sienna essentials.

– Lightning Top Coat.
– Base Coat.
– NEW Everlasting Mini Glass Nail File.
– 100% Organic Cotton Bag.

Our products are Vegan and Cruelty Free Accredited, handmade with love and produced with the community and the planet in mind. Sienna Byron Bay is a company that focuses on ethics and sustainability in ALL of its products.

You can read more about Freeset Global’s impact and ethics on their website.

reduce plastic environment plant

Our favourite swaps to reduce plastic

We all know that single-use plastic is a massive issue, and yet plastic is seemingly everywhere. If you want a takeaway coffee there is plastic lining the cup and if you shop in a supermarket, nearly everything seems to be wrapped in plastic. With Plastic Free July underway, we are investigating the problem with plastic and some simple swaps to make at home, work and while you’re on the go. Acting collectively, even small changes will make a big difference. Nothing can stop an idea whose time has come. Let’s do it!

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Plastic is everywhere…
and virtually indestructible

 

How did we even get to here, to this point where plastic is a ubiquitous part of all our lives? In 1907 Leo Baekeland invented Bakelite, the first fully synthetic plastic, meaning it contained no molecules found in nature. It was initially seen as a major breakthrough and plastics were lauded for being both versatile, cheap and, unbelievably, glamourous. Fast forward to 2019 and there are now literally hundreds and thousands of different kinds of polymers (or plastics), most of which are used so widely because they are virtually indestructible. Of course, this is also their biggest disadvantage. Plastic might sit in landfill or pollute our planet for thousands of years without decomposing.

reduce plastic pollution

The problem of plastic

“There is no such thing as ‘away’. When we throw anything away it must go somewhere.” – Annie Leonard

Plastic pollution is everywhere and affects everything from marine life to our health. There are garbage patches of plastic waste at five locations worldwide. Most of you will have heard of the most infamous of these, the Great Pacific Garbage Patch said to be three times the size of France. And while the average plastic bag will only be in use for about 12 minutes, they take from 500-years to forever to break down. Eeek! Toothbrushes can take 400 years to fully break down, and let’s not even start on coffee cups. It wasn’t until the influential War on Waste screened on the ABC last year that many people realised that take away cups were not recyclable. Sales of reusable coffee cups have since soared and in our neighbourhood at least, it is not unusual to see people picking up their takeaway coffees in everything from jam jars to thrift shop mugs.

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Allow us to suggest some of
our favourite swaps

“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” – Dr. Seuss, The Lorax

Plastic Free July has so far inspired 120 million participants in 177 countries to refuse plastics for a month – and beyond. If only it was Plastic Free July every month. Check out our favourite swaps and get involved.

reduce plastic reusable coffee cup

BYO coffee cup to your local.

You don’t need an Instagram worthy vessel for this. A jam jar works just as well, as does a mug from home if you’re planning to mooch with your coffee somewhere close by. If you need an incentive, some cafes offer a discount for people who bring their own cups.

reduce plastic straws

Say no to straws.

Straws really do suck. Straws No More is working hard to lobby restaurants and hotels to make the swap to paper straws but, if you can, bring your own. We do understand however that some people with disability cannot drink a beverage without the assistance of a plastic straw, and should not have to navigate additional obstacles when eating out. There is clearly work to be done here.

reduce plastic bag

Say no to plastic bags at the supermarket and for produce.

Keep reusable bags in your car or handbag to load your groceries and using paper or reusable produce bags. These can be made out of old pillowcases or tea towels if you’re feeling crafty.

reduce plastic farmers market vegetables

Support your local farmers and local brands.

There is a perception that this is more a more expensive way to shop but food that is fresh and in season should be just as affordable, if not cheaper.

reduce plastic, bulk store

Buy in bulk.

Bulk food stores are springing up everywhere. Pasta, flour, nuts and grains can be stored in old jars or yoghurt tubs. Just like Nana does!

second hand clothes reduce plastic

Avoid fast fashion.

It is calculated that 6000kg of clothing is dumped in landfill every 10 minutes in Australia. To this we say vintage, thrift shops or, if your budget allows, support a slow fashion label you love. Organising a clothes swap with your friends is also good fun, and you can eat yummy food together at the same time as getting your mitts on coveted items you’ve always admired on a friend. Everyone’s a winner.

reduce plastic buy bar soap

Change your toiletries.

Choose bar soap, reusable razors rather than disposal and try reusable toothbrushes – prices are coming down as they become more popular.

reduce plastic recycle sienna nail polish bottle

Recycle your Sienna bottles.

We run an in-house recycling program for our bottles. Follow the link on our Sustainability and Ethics page to find out more.

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We are all doing our best

“Going back to a simpler life is not a step backward.”
– Yvon Chouinard

But some real talk. Making a change is not easy. As our friends and environmental leaders Eco Warrior Princess say, adopting a sustainable lifestyle is fraught with challenges and it takes determination to always stay grounded and make the eco-choice, even when it’s not convenient. Everyone’s situation is different and going green doesn’t mean the same for everyone. For some, going vegan is an obvious choice, for others ditching plastic or going for zero waste is the way forward. Whether you are a veteran of green living or are taking your first steps, we are all doing our best and every little bit helps. There will be no eco-shaming here.

reduce plastic environment plant

Some barriers to going green and how to overcome them

“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” – Socrates

Breaking old habits is an obvious but underrated challenge. One suggestion is to focus on building new habits such as making sure you have your reusable bags packed when you go to the shops (and then remembering to take them in with you!) or packing your BYO coffee cup each day. In time, it will become second nature. Celebrate your wins and don’t berate yourself in the early days. It can take 66 days to form a new habit.

Cost and accessibility are also barriers to green living. The gorgeous images we see on social media would have us think that cutting back on waste needs to be pretty. It doesn’t. By all means, be inspired by your favourite online accounts but tread your own path. Most people find they can repurpose things they already have to hand to pack groceries and lunches, while options like bar soap are demonstrably cheaper.

 

Over to you

As ever, we’d love to hear your thoughts. Let us know how your tips and tricks to reducing your own plastic use. When people work together, there’s nothing we can’t do.

Certified B corp

Sienna is B Corp certified!

We are absolutely thrilled to announce that
we are now B Corp certified.

 

We join a community of like-minded businesses who are leading the way and doing business better, and we couldn’t be more proud to be part of this global movement. Sienna is one of only two nail polishes worldwide who have this coveted accreditation, and we hope to inspire more to follow us in our ethical, sustainable approach to beauty. Read on to learn more.

Certified B corp

Sienna x B Corp

 

What exactly is a B Corp, you ask? We think they probably say it best:

“Certified B Companies are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using businesses as a force for good.”

All the sustainable and ethical things we have been doing since our very first bottles were poured in 2014 have now been documented, measured and verified. You can see how we went on our impact statement.

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How do you become a certified B Corp?

 

It takes months to become certified as a B Corp. B Lab is the non-profit body that certifies products and services to make sure they meet the high standards required to become certified. B Lab looks at every aspect of your business to assess your positive impact. The combination of third-party validation, public transparency and legal accountability builds trust and helps caring consumers like you make ethical choices.

B lab

It’s not a dollar, it’s a ballot

 

You cast your vote every time you make a decision about what you buy and where you shop. You can vote for your values by choosing companies that put people and planet first. The B Corp directory has every business type under the sun, from activewear to restaurants, to hair salons, to designer dress rental. People and businesses are doing extraordinary things.

Did you know?

Who doesn’t love a good statistic? Here are a few via the B Corp Instagram account:

‘B Corps are more than 87% more likely to manage greenhouse gas emissions.’

‘B Corps are nearly three times as likely to use 100% renewable energy’

‘B Corps outperform other companies by 16% on addressing climate change’

‘B Corps outperform other business by 10% on providing high-quality jobs’

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Sustainability is a journey

Sienna Nail Polish Bottle Pink

Sustainability is at the centre of everything we do. We’re not saying we have all the answers, but we will always keep pushing to find ways of doing things better. Check out our Sustainability & Ethics page for more details on sustainability at Sienna.

Share this with your friends!

spirit white nail polish swatch

Sienna – First Made Safe Nail Polish

We are so thrilled to share with you that Sienna recently became the very first nail polish company globally to achieve Australian Certified Toxic-free, Made Safe and Allergy Certified certification from MADE SAFE®.

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Made Safe certification

 

At Sienna, it’s important for us to make a difference, and be conscious of the impact we have on the environment. In fact, it’s the very foundation of our business.  For us it means bringing you high-end nail polish informed by the latest research. It also means aligning ourselves with well-known organisations and gaining certifications so you can see we are true to our word and actively support what we believe in. We want to show you that we really do walk our talk.

Who is Made Safe®

 

MADE SAFE® is Australia’s first nontoxic seal for everyday products. They have verified that every ingredient used in Sienna is safe from both a health and environmental perspective. We are committed to making sure all the ingredients in our products meet the Made Safe standards –  not just in our current lines, but in our future lines too.

 

‘Each ingredient will be scrutinized for contamination and examined for potential harm to humans and the environment to meet the highest level of health and safety possible with the best science of the day.’

Made Safe wants to change the way everyday products are made

 

Made Safe wants to change the way everyday products are made, with a goal of eventually encouraging companies to eliminate the use of toxic chemicals altogether. We are so proud to be part of the journey and to be recognised for all our work in bringing you a professional quality nail polish that meets the highest health and environmental standards.

Learn more about our work with people and the planet by visiting our certifications page.

7-free, 10-free, 12-free nail polish explained

The ‘10-free 12-free’ branding on nail polish was initially developed to show customers the ‘sans chemical’ cleanliness of products compared to other brands. 3-free was Formaldehyde, Toluene & DBP free, 5-free removed Formaldehyde Resin and Camphor, 7-free removed more, 12-free nail polish and so on.

Beyond Red Nail Polish

BUT it’s all changed!

 

These days businesses are including things like animal products & gluten (gluten is never found in nail polish) which makes it hard to compare brands. Without a cosmetic governing body, you really have to look into what each brand is claiming as their ‘x-free’. We have recently removed our ‘7-free’ label because there are many others claiming to be ‘10-free’ nail polish, ‘12-free’ (even 21-free!) but they still use Benzophenone-1, an endocrine disruptor, and that’s one of the ones we avoid. It became a marketing race which is something we do not want to be a part of.

You guys see right through that, we  know you do! So, if you have a ‘7-free’ bottle of ours, rest assured it’s still the cleanest you can get. And if you’re looking at ‘10-free’ nail polish, ‘12-free’ ‘x-free’ brands and think they must be super clean, please check the labels. First step is to check if they include Benzophenone-1 in their ingredients list.

 

If they do, we don’t so we’re cleaner!

Conscience Gift Bag

The Conscience Gift Bag

Conscience Gift Bag

Our new Conscience Gift Bag has once again been made by the incredible women of the social enterprise, Freeset Global. This time around we wanted to have a unique ‘Sienna’ style print and so collaborated with the wonderful Kukukachu, a Byron Bay local, to create the perfect subtle design of our gold spots.

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Freeset Global

 

Freeset Global is a company created by Kerry and Annie Hilton in 2001. Just after moving to Kolkata, in India, they realised that most of the women who lived there were forced into prostitution by trafficking and poverty. They decided to create a sewing business to offer jobs to those women, and fight with them against the situation they were living in. It took patience and determination, but their efforts were rewarded and today, they work with more than 250 women, offering them and their families a brighter future.

Freeset Global commits to fair trade and eco-friendly practices and we are proud to work with such a company to create this lovely conscience gift bag. See everyone at work here.

The design

It was important for us to create a unique design to reflect our company and so we collaborated with an incredible local print designer, Alana, from Kukukachu studio. Her beautiful patterns and lovely personality inspired us to choose a soft gold spot pattern for our new bags. Check out her design process here.

 

 

 

Check out more designs

Where did our name come from? Sienna, a natural earth pigment

We are often asked where the name Sienna comes from, with many customers often presuming Danielle’s name is actually Sienna! In fact, none of our team are called Sienna, neither are any of our family members.

 

We chose Sienna for its meaning and vast history, as the first natural pigment used in early artwork.

sienna colour explained

Sienna is a natural iron oxide, or ‘earth colour’. Similar to ochres and umbers, these palettes of yellows, oranges, reds and browns have been used by artists for more that 40,000 years and are still visible in cave paintings, a testament to the stability of these minerals.

Sienna was first recorded as a colour name in 1760, although it was known and used in its natural form by the ancient Romans. The sienna pigment in its natural state is a yellow-brown, and when heated becomes a reddish brown called burnt sienna.

During the Renaissance, sienna in its raw and burnt states, was used by artists such as Caravaggio and Rembrandt as a brown in their palettes. It was traditionally mined in the town of Siena in southern Tuscany until sources were nearly exhausted, and in modern days the majority of sienna production is located on the Italian islands of Sardinia and Sicily.

When naming Sienna, we were drawn to the raw and organic history of the natural pigment. Sienna is everything we wanted from a name- it is undeniably beautiful, but has a vast history and associations with rich, pigmented colours- just like our polishes. When naming our polishes, we obviously had to pick the perfect brown to give our namesake. Sienna, is the perfect warm earthy tone to keep your manicure at its autumn best.

Shop Ethical: 10 tips to make the switch

shop ethicalMaking the decision to shop ethical, is one that often people overlook or dismiss as too difficult to be a viable option. From the outside, it may seem like anything produced “ethically” is hard to access, limited in range and style- but when following the advice of a few very well researched individuals, we have discovered it is anything but! There are so many benefits to making the decision to shop ethical– helping the planet, saying no to animal cruelty, and having a positive impact on humanity.

The first step (and simplest) in making your move to shop ethical, is to have conscious intent when purchasing. This means cutting out impulse spending, and making sure the items you purchase are adding value and purpose to your life.

When we embarked on our journey to shop ethical and reduce our impact on the planet, Eco Warrior Princess was our first port of call. Jennifer has a number of great articles and resources to guide you with purchasing decisions. The articles on 7 steps to reducing your fashion footprint, how millennials can save the world through eco fashion, and the buy nothing new challenge are all fantastic reading to delve into.

After scouring Eco Warrior Princess (for what may have been hours!) these 10 tips really struck a chord with us:

  • Think, do you need it? Is it a necessity or going to add value into your life? If no, you don’t need it.
  • Do your research. How is it going to be of use to you, what are the ethical and eco-friendly brands for the particular item, where can you purchase them from.
  • Is it possible to buy second hand? If it is, you’ll be doing the earth a favour by reusing an item rather than adding a new one into the cycle.
  • Have you chosen eco-friendly fabrics? This one is a no brainer, avoid synthetic where possible.
  • Shop local- by doing this you are supporting your community and local artisans.
  • Choose Quality- another no brainer. The price tag may be steeper in the beginning, but quality will last the test of time, making its cost per use a lot lower than an item you have to keep replacing.
  • Bring a resuable bag and say no to single use plastic.
  • Say no to packaging- another scenario where you can ditch the single use plastic.
  • Wash it less. Spot clean with a damp rag where you can, to lengthen its life.
  • Make it last. Simple tricks like washing less, learning how to mend holes, and storing it correctly will mean your item lasts significantly longer.

Even just employing one or two of these tips will dramatically reduce your impact on the world! Let us know how you go!

How to recycle and how to upcycle! Everything you need to know

sienna nail polish bottle with flowers in it

sienna bottles used as a flower vars

During National Recycling week, it is important for us all to focus our attentions to the daily habits we have when involving recycling. It is simple enough to separate recycling from compost from landfill in the kitchen, but recycling goes beyond food consumption and encompasses every aspect of our lives. Most brands these days explain on their packaging or websites how to accurately dispose and recycle empty products- but if you are unsure don’t automatically think landfill… take a look through the Planet Ark website for more on how to recycle.

We have a lot of empty nail polish bottles…. Being suckers for a fresh mani means that we often find ourselves at the end of the bottle- which can often be confusing when it comes to disposing of the bottle. We have two solutions when it comes to old nail polish bottles- either upcycle or recycle.

Recycling is the simple option- read about how to recycle nail polish in our post from National Recycling Week last year. Upcycling, is our preferred option though! It feels like such a shame to recycle the vintage style bottle when there are so many upcycling alternatives. Turning old bottles into beautiful works of art, gets the creative juices flowing and adds a special touch to the home!

Mini flower vases have got to be the cutest option for upcycling of them all! You can either rinse the bottle with remover for a clear glass look, or let the last remainders of colour air out and dry around the edges for a colourful touch. Stick a magnet on the back for the cutest fridge magnets around or tie along drift wood for a boho wind chime look. The options are endless. We have a little nook in our office that is the perfect spot to sit some of our upcycled creations! Tag us in your photos and show us how you upcycle your empty bottles!

To thank you all for your recycling efforts during National Recycling Week we have a little gift for you. Follow our guide on how to recycle your old, unwanted or empty nail polish bottles below, then click through for a little surprise waiting on the other side…

Chart of how to recycle a sienna bottle and cap

 

 

Splendour 2017 eco friendly camping

Splendour 2017: your eco-friendly guide

splendour 2017 eco friendlyWe try to live as eco-friendly as we possibly can by making conscious choices and cutting down on plastic and waste wherever possible. Come festival time this mentality doesn’t need to change either, even though it may seem like you’re in your own little world free from responsibility! It’s quite simple to make good choices that help the planet when traversing the Splendour 2017 festival site and campgrounds, and here are our top tips!

Splendour 2017 silver glitter glo tattsGlitter

The word on everybody’s lips! We know, covering your body in glitter is probably the number two priority (after painting your nails), but it is worth taking a second or two to consider what glitter before bathing in it.  Bio glitter is the way of the future- compostable, biodegradable and ocean safe means it is so much eco-friendlier than PET glitter alternatives. The standard glitter you can find on the shelves everywhere, unless is states otherwise, is PET plastic and nasty for the environment. The tiny particles can’t be broken down, and eventually find their way into waterways, harming the wildlife and environment. Glo Tatts have an amazing range of glow-in-the-dark Bio Glitter that you can shop online, or visit them at Splendour 2017!

Splendour 2017 earth bottles reusable drink bottleWater bottles- bring reusable not plastic

Plastic waterbottles are recyclable, yes, but we’ve got a better idea. Cut the plastic altogether. Bring a reusable water bottle (or two) and fill up at the water taps provided. That way you’ll never have to worry about running out of water, because you’ll always be able to fill up. Our friends at Earth Bottles have a range of reusable metal bottles in two different sizes, plus tea totty and coffee cup, to make sure you’re covered for all scenarios! Did we mention they come in different colours, so you can match your bottle with your mani!

Splendour 2017 eco friendly campingLow Carbon Footprint Camping

Want prime camping position with the shortest walk to all the action? Pledge to be an eco-warrior camper, and you will get just that. Camp Little Foot(print) is an area dedicated to the ‘leave no trace’ philosophy. All you have to do is purchase a Carbon Offset Ticket, and arrive with 3 or more passengers, and the best camping position is all yours!

For more truly simple but effective ways to have an eco-friendly Splendour 2017, that can then roll into your everyday life, check out but the Splendour website and the Be an Unfucker campaign. They break it down to make eco choices seem far more simple than you previous thought. Eco-friendly doesn’t mean living as a fully-fledged hippy, it just means being conscious in your decisions.

Go and have a truly magical time at Splendour! And don’t forget to tag us in any of your happy snaps!