Naturally Byron Collection

Naturally Byron – The New Summer Collection

Summer Collection Nail Polish

A morning walk on the beach, a cafe with those we love, a view surrounded by mountains, life in unison with nature and the ocean … The essence of Byron Bay.

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This summer, we present you “Naturally Byron”, a collection in the colours of the beautiful Byron and all the joy it brings us. From the blue azure of Kombi to the vibrant peach of Joy, these 5 new crèmes are all inspired by a moment, an emotion, a memory lived in this unique town.

Kombi Blue Nail Polish

Kombi – Azure blue crème

This azure blue is inspired by one of the greatest classic of Byron Bay: the Kombi. Want to go on a road trip? Explore the open road? Let yourself be carried away by this intense blue and go on the road, where the wind will take you.

Bohemian Purple Nail Polish

Bohemian – Soft lily purple crème

The delicacy of this soft lily represents the calm spirit and peace someone can feel watching at the ocean.

Joy Orange Nail Polish

Joy – Vibrant peach crème

The smile of a child, his little hand in ours, as if we were alone in the world. Here’s Joy, a vibrant peach perfect for a sunny day full of happy moments.

Goddess Raspberry Nail Polish

Goddess – Dark raspberry pink crème

It’s summer, bring out the goddess in you and let it shine! This dark raspberry will accompany your best outfits to celebrate in style.

Passion Red Nail Polish

Passion – Intense Vermillion red crème

Here is a bright red as intense as the fire that burns in your heart when you are with the person you love.

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We are really excited to show you this new collection! Here is a colour chart for a comparison of the new nail polish alongside some of our current range, to find the perfect colours for your summer vacation!

Conscience Gift Bag

The Conscience Gift Bag

Conscience Gift Bag

Our new Conscience Gift Bag has once again been made by the incredible women of the social enterprise, Freeset Global. This time around we wanted to have a unique ‘Sienna’ style print and so collaborated with the wonderful Kukukachu, a Byron Bay local, to create the perfect subtle design of our gold spots.

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Freeset Global

 

Freeset Global is a company created by Kerry and Annie Hilton in 2001. Just after moving to Kolkata, in India, they realised that most of the women who lived there were forced into prostitution by trafficking and poverty. They decided to create a sewing business to offer jobs to those women, and fight with them against the situation they were living in. It took patience and determination, but their efforts were rewarded and today, they work with more than 250 women, offering them and their families a brighter future.

Freeset Global commits to fair trade and eco-friendly practices and we are proud to work with such a company to create this lovely conscience gift bag. See everyone at work here.

The design

It was important for us to create a unique design to reflect our company and so we collaborated with an incredible local print designer, Alana, from Kukukachu studio. Her beautiful patterns and lovely personality inspired us to choose a soft gold spot pattern for our new bags. Check out her design process here.

 

 

 

Check out more designs

The Eden Collection

If you’ve been following the Sienna journey for a little while now, it will be of no surprise to you that we were again inspired by the beauty of our native flora when dreaming about the Eden campaign. The five new colours so beautifully represented in our natural environment was the perfect opportunity to step outside and spend the shoot day lapping up the sun! With a team of our favourite creative masterminds, and a fresh new face to front this campaign, the Eden collection very much aligns with the heart of Sienna.

Eden Spring Collection Sienna Byron Bay
Eden Spring Collection Sienna Byron Bay
Eden Spring Collection Sienna Byron Bay
healthy pink nails

Healthy nails all year around!

The secret to healthy nails, isn’t so secret after all!

healthy pink nails

Here in Australia we are starting to transition into the warmer months, the optimal time to really focus on your nail health to ensure your mani is in top shape by the time summer comes around! Healthy nails aren’t something that you can achieve overnight, or with a couple of days treatment. Changing your routine slightly, and incorporating little elements into your day-to-day life will ensure you have long-term healthy nails that are strong, and in beautiful condition all the time!

For those of you in Europe moving into the winter months- this all applies to you too! The health of your nails can be put to the test both in the warmer humid months, and against the bitter cold. Healthy nails is an all-year endeavour, but a simple one with these gentle reminders!

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1. Don’t cut your cuticles, use a cuticle oil and gently push them back. Your cuticles are effectively your skin’s last line of defence, so cutting them is opening the body to bacteria and potential infection. Our cuticle oil is the perfect alternative to cutting, to soften and hydrate instead.

2. Use a base coat and top coat with your mani. It will give more longevity and give your nails the chance to grow strong, while looking amazing!

3. Don’t pick off your old mani! It can be hard sometimes, but resist the urge to pick it off (especially if you’ve gone down the Shellac path) as it can be extremely damaging for the nail bed underneath. Instead, use our hyrdrating water based nail polish remover or wipes, enriched with Vitamin E, to give your nails the little health boost they need.

4. Regularly file you nails to keep them a uniform length and shape. Make sure when filing however, that you start at the outside edge, and file into the middle. Don’t file directly across the top, side to side. This will cause feathering, which is not ideal for your healthy nails! Our glass nail file is the perfect eco-friendly choice in tool, as it never goes blunt!

5. Stay hydrated and make sure your body is getting all the nutrients it needs! Protein in particular is needed for strong nails- so make sure you’re getting enough Tofu and Tempeh in!

6. Stay away from nail products full of harmful chemicals (although you’ve found us! So you’re on the right track!). Sometimes it may seem like a faster or easier option, but the chemical laden nail products will only cause long-term negative harm. Take the time out of your week for a vegan, cruelty free mani instead!

The history of nail polish you never knew about!

The history of nail polish from ancient Chinese high society to Cleopatra

Nail polish as we know it has gone through quite the metamorphosis from Cleopatra’s days. With a rich history spanning back as far as ancient china- our little bottles of long-lasting colour are extremely new-world in comparison. The history of nail polish is something we previously have only touched a surface of, but there is over 5000 years of history to explore.

ancient chinese nail polish

The history of nail polish begins in ancient China, in its earliest form it was worn by the rulers and those in high society as a symbol of their wealth and power. Early nail polish was a mixture of (definitely not vegan) beeswax, gelatin and egg white dyed with orchids or roses, that was left on the nails for a number of hours leaving a stain. Reds and blacks were very popular colours according to ancient manuscripts, as well as adding in metallic dust of silver and gold. Stained nails were such a symbol of the wealthy and powerful, it was a crime for anyone else to wear, can you believe it!

The techniques of the ancient Chinese then travelled across to India, Africa and the Middle East. Egyptians started colouring their nails with henna. Cleopatra used plant extracts to die her nails a deep blood red, and other mummified Pharaohs were found with henna stained nails. It was popular for women across India and Africa to dye their fingertips with henna as an adornment.

history of nail polish

Nail polish didn’t make its way across into Europe until much later, arriving in the late 18th century with trade deals from India and the Middle east. It was still very much associated with the wealthy at this stage, until the first nail salon opened in the late 19th century in Paris.

Nail polish still hadn’t developed into its liquid form however. Powders and oils were rubbed into the nails and buffed away, leaving a soft pink colour, or a red for the brave! Princess de Faucigny-Lucinge was a style icon with her crimson nails.

history of nail polish first salon new york

It was only once nail polish travelled across to the US, that advances in nail technology like today’s offerings were developed. The first US nail salon was opened in Manhattan in 1878 by a woman called Mary Cobb. Her $1.25 buff and shine manicures set her up as a successful female entrepreneur- a girl boss even!

The invention of modern day nail polish wasn’t far off at this point in the vast history of nail polish. During World War 1, the US seized German chemical patents- leading to the release of Nitrocellulose onto the American market. The ingredient was then included in car paint in the 1920s, inspiring a French makeup artist Michelle Menard, who was working for the Charles Revson company at the time, to release the first liquid nail polish, essentially an off-shoot of car paint. The Charles Revson company was renamed as Revlon, and became the leader in the cosmetics industry, but not without reportedly having issues with the strong chemicals ruining their customer’s nails.

nail polish history

Nail technologies continued to advance throughout the 1950s with the arrival of nail wraps and acrylic nails. Acrylic nails were accidentally developed by a dentist. The materials used to fill cavities in teeth became false nails!

Fast forward to the current day, and there are endless options when it comes to the adornment of colour to our nails. There is a vast spectrum of products suited for every individual’s desires and aesthetic. At one end of the spectrum is peel-off nail polishes that last a few hours on the nails and the other end is acrylic nails, allowing clients whatever shape, length and colour they desire for several weeks without chipping, (though they contain a lot of chemicals to do so).

Where do we sit along the spectrum? We believe we have struck the perfect balance. Our nail polish is free of all the harmful ingredients that can negatively affect your health (think those that were found in the car-paint-esque formulations!) but with good application and care, can last you upwards of a week on the nail. The history of nail polish is 5000+ year tale, but one that is fascinating! We wonder which of our reds Cleopatra would have worn? Maybe Tempest or even Merlot?

byron bay writers festival

Byron Writers Festival is on again!

Some of the world’s most most renowned writers heading in our direction for Byron Writers Festival. Here are our picks for the weekend.

byron bay writers festival

There are always different festivals and events gracing our sunny shores here in Byron Bay. Whether is be some of the biggest music festivals in the country, or local surfing events, there is always something happening in Byron Bay. This weekend is no different- and is one for all you literary fiends! The Byron Writers Festival is coming back for three days full of inspiring words, stories and workshops from world-renowned writers, this August 3-5. This year over 140 writers and thinkers are on the lineup, covering topics that include science, crime, anxiety and romance. The festival is all things Byron Bay- a relaxed atmosphere and with a diverse celebration of storytelling in all its forms.

Of the guests we are looking forward to listening to at the Byron Writers Festival, Manal al-Sharif is at the top of the list. Manal is a Saudi-Arabian woman, who in 2011 was jailed for driving a car. She was publicly shamed for her conviction, but was inspired to start the Women2Drive campaign in her company, inspiring a movement amongst other females feeling the same scrutiny. Manal is talking in two sessions on Saturday of the writers festival- both sessions we are eager to see.

Local talent, stand-up comedian Mandy Nolan is another must see at the Bryon Writer’s Festival. Mandy’s journalism, comedy and column writing background is on show as a regular panellist at the event. We are particularly excited to hear her in conversation with Kitty Flanagan on Friday, and discussing song writing with Bernard Fanning and Tim Rogers on Sunday.

Byron Writers Festival is not only the perfect opportunity to hear your favourite world renowned writers talk in-depth about their passion and inspirations, it’s also a continuous discussion about the topics shaping today’s society. Take a look through the featured events for the weekend, for an overview of some of the hotly anticipated events.

Zero-Waste Bloggers who love spreading the plastic free message!

It can be overwhelming, we understand. Going from mindless plastic use, to consciously avoiding anything with plastic and living a zero-waste lifestyle is a huge step. We are only taking baby steps ourselves! But there are people out there who have paved the way, and want to share everything they know with all of us! It is so much easier to go down any new journey with guidance, and particularly having lived the majority of our lives not thinking twice about plastic consumption and sometimes we need some help knowing where to start.

eco-friendly choices

There are some amazing bloggers online who really are carving out their mark on the zero-waste movement and making the world a better place because of it. There are a couple of stand outs for us, who we have definitely turned to for ideas, recipes and tricks to making the adjustment to a plastic free life.

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Eco Warrior Princess.

Jen does exactly what this name suggests- an absolute eco warrior when it comes to all things minimalist and eco-friendly. Her blog is Pandora’s Box full of useful information and articles spanning across all topics eco, vegan, zero-waste and earth friendly. Her post on 22 Steps Closer to Zero Waste is a fantastic place to start.

Plastic Free Mermaid.

Kate has been living plastic free for 10 years, and is a true warrior for the cause. Her online blog I Quit Plastics is full of information and ideas aimed to help you make the switch. She has a number of downloadable guides available also, with a free one called 5 Things To Bring- helping you make the first conscious step.

Trash is for Tossers

Lauren is a New Yorker living a zero waste life. She composts, she recycles, however she does not contribute to landfill in any way. It was during her Environment Studies major at university that she realised the difference she could make- and Trash is for Tossers was born. Easy to navigate and very well-written, Trash is for Tosser is a fantastic resource- we recommend start in the ‘Easy Changes’ section!

Paris To Go

Ariana is an American who resides in Paris. Her aesthetic is beautifully Parisian and full of insight into living a zero-waste life in a huge bustling city.

TIPS FOR A PLASTIC FREE JULY (and future) Plastic is very handy stuff, that is no lie but it’s got to the point that it is far overused for our convenience too often. The fact that every bit of plastic that has ever been made is still on this earth and will be for at least another 1000-10,000 years is devastating. Let’s have a little more respect for our Mother Earth and show her that we are changing our ways. ⭐Keep baskets and reusable bags in your car/ handbag always. ⭐Raise your awareness of plastic packaging when buying things, now this just will open your eyes and you will quickly realise that just about everything comes with plastic attached 🙁 but have hope and seek alternative options where possible or buy the product and email their customer service and ask if they could look into eco packaging. “Awareness is the first step to making any lasting change” ⭐If the store staff automatically put your items in a bag and you don’t need one, ask them not to worry about it ⭐keep a cutlery set in your bag (including a metal, bamboo or glass straw) wrap them up in a fabric napkin. You won’t always remember to use it and someones you cant change what others do (like if your drink comes with a plastic straw, just remember next time to order it without the straw and make effort to at least recycle it) ⭐Ignore what anyone else thinks. BE THE CHANGE. ⭐Do your best but don’t beat yourself when you can’t go completely plastic free, it’s actually very hard. Take one step at a time. ⭐Invest in a good glass or BPA free plastic bottle that you can use time and time over ⭐Research what plastic chemicals do to your body and the negative impact it has on your hormones ⭐Do a weekly shop in the bulk food stores and your local farmer’s markets, take your own bags and baskets ⭐Type in plastic pollution in google images and lock those images into your mind. ⭐Recycled plastic is good for some packaging and products, considering that all the plastic that has ever been made is still on this earth it only seems smart to at-lest reuse it. ⭐Get creative and make your own meals at home with produce that comes straight from the ground and trees 🌈Happy plastic free July (and eternity hopeful

A post shared by Loni Jane (@lonijane) on

If you’re more inclined to scrolling Instagram rather than reading a blog, there are some amazing influencers sharing the zero-waste message.

Our favourites? @lonijane, @stevieyaaay, @mamaeatsplants

Want to learn more about Plastic Free July and what we are doing to be the most eco-friendly nail polish brand available? Read all about our commitment to being an eco-friendly company.

 

📷 via Trash is for Tossers and @lonijane

How to live plastic free with five easy swaps!

It’s Plastic Free July and we are upping the ante on everything to do with living in a plastic free world. It may seem daunting when looking in your cupboards, being faced with an onslaught of plastic containers and packaging. But trust us on this one- once you make some small, thoughtful changes, ditching the plastic is actually very simple and definitely achievable!

reduce plastic bag

Here are five simple swaps we have made, without any extra effort required!

 

Ditch the plastic bags in supermarkets. Yes, Coles and Woolworths have said goodbye to single use plastic, but they replaced them with plastic bags. Doesn’t make ANY sense. Don’t waste your money on these, they’re not helping the environment at all. Take along a gorgeous, handy basket when grocery shopping; grab your hessian bags, your old plastic bags, anything else that can hold things. Even take multiple handbags if you have to! There is absolutely no need to revert to plastic. Your fruit and veggies go straight into the basket from the shelf, saying goodbye to plastic all together.

We’ve swapped out single use food storage for bulk foods by using glass jars and containers. Not only is it better on the planet- its more cost effective and in many cases a higher quality product. Think shops like Flannerys (who also stocks Sienna, great minds think alike!) or your local health food store when stocking up on your staples. They have large ‘bins’ of bulk foods (think lentils, flour, grains, spices) and you can buy what you need. This also saves you money and gives you fresh ingredients every time you cook.

Say goodbye to plastic water bottles! Yes, that chilled Mount Franklin bottle is convenient- but carrying a reusable stainless steel bottle with you is just as easy and way cheaper. Keep a water bottle in your gym bag or on your work desk, in your car or in your handbag and refill it at the tap. It’s going to both save you $$$ (up to $6 for 500mL!) and save the plastic wastage at the end.

Along the same vein as the plastic water bottles, single use straws have a hugely negative impact on the environment, yet they are so avoidable. Simply choosing to forgo the straw cuts down your individual wastage by an incredible amount. If drinking your favourite beverage through a straw is your way of life, reusable straws are conveniently available at the majority of health food stores. As seen on FB: “I’d like a straw please. Said 7 billion people.” Your changes will make a difference.

Choose a plastic Free Manicure of course! We have done everything we possibly can, to bring you plastic free alternatives for perfecting your manicure. Our water-based nail polish remover comes in a glass container, our water-based nail polish remover wipes come in a reusable glass container (biggest win!) and our glass nail files allow you to ditch the disposable nail files forever. The wooden lid on all of our bottles is sourced form local pest timber to ensure we are cutting our plastic usage in half (no other brands do this) and we’re helping the environment as much as we can.

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Keep in mind- it is the small changes that add up to make the biggest difference. If 7 billion people drop using straws we have made a massive dent in plastic consumption. It all starts with you!

There you have it! Five simple changes that will make a minimal dint into your regular routine, but will do a world of difference for the Mother Earth! Feeling ready to take the next step on your plastic free journey? Trash is for Tossers is a fantastic resource full of ideas to make life simple what switching to plastic free. Their blog is full of ideas that are just as easily implementable in January as they are in July!

Eco friendly and earth conscious; our commitment to the planet.

As an eco friendly and earth conscious brand, we always ensure to take all lengths when it comes to minimising our carbon footprint and being as plastic-free as we can in our daily practice.

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Firstly, we’ve always been the  cleanest conventional formula on the market. We’ve never used Formaldehyde, Toluene, DBP, Synthetic Camphor, Formaldehyde Resin, Xylene, Tosylamide or Benzophenone-1 (it’s still highly common to see Benzophenone-1 in ‘clean’ nail polish).

Our plastic-free journey began in the dreaming stages of Sienna- with the wooden cap. A plastic cap was never appealing to Danielle, because… it’s plastic.

“It took a lot of work to design the perfect wooden cap to top our beautiful European glass bottles, but it was well worth it. This element of our bottle not only dramatically reduces the plastic use in the product, it also looks gorgeous and contributes to the rejuvenation of the natural environment.”

The timber is selected by our founder Danielle and is a pest timber farmed for the sustainability of Australia’s native flora and fauna.

sienna byron bay nail polish bottles

Unfortunately there is no such thing as a plastic free brush for nail polish, though we are constantly making enquiries about how to make one. We strongly recommend and ask that you recycle your bottles and brushes in the correct way, when finished with your colour. We’ve covered exactly how you can recycle our Sienna bottles here.

As we have learned more throughout the Sienna journey, we continue to improve where we can. That is why we have upgraded our soy nail polish remover bottles to a recyclable glass and chose a recyclable (and reusable!) jar for our remover wipes when launching them onto the market in late 2017. “A great thing about the remover wipes jar is you can top it up when you finish, meaning it’s a once in a lifetime purchase! Just fill it with generic cotton rounds and top it up with our nail polish remover. Voila!”

We recently added Glass Nail files to our range to combat the throw away, single use nail files that are common in the market place. If you’re a professional salon you can put them through the autoclave so they’re hygienic. For the at home user you will never have to buy another file again. One customer remarked that her mother bought her one 30 years ago and it’s still going strong.

And finally, GLITTER. That terrible micro plastic affecting our oceans and animals. We recently made the decision to completely drop glitter from our range, it just doesn’t fit with our ethos and we’d feel so conflicted every time we went into production with this. We only ever produced 2 glitter colours anyway, our confetti was sold for around 2 years and Heartfelt Homes is a limited run charity collaboration. We won’t be doing glitter again and we’re are the ONLY company in the entire world that is doing this. We really hope this will become a new standard for nail polish companies worldwide. Fingers crossed.

This is how our products are eco friendly. We stick to small, local production to minimise waste and keep our carbon footprint low. Every step of the planning, design, production and delivery stages, is done so to keep our customers and our planet as the priority. There have been a number of decisions along our journey including cutting out glitter, choosing recyclable and more expensive materials, that have been made to ensure we remain true to our values as people but also as a brand and small business.

 

Thank you for supporting our sustainable journey.

honour nail polish

Why we’ve ditched the glitter for our Trailblazer Collection

honour nail polish

In the dreaming and planning stages of our most recent Trailblazer collection, we envisioned a collection of nude glitters that were neutral enough for day-to-day life, but with that high-shine impact to carry you through into the night! But one aspect of this vision didn’t sit well- glitter. We have always known that as a brand striving to be as eco-friendly and compliant with planet-saving practices as possible, including glitter in our colours wasn’t a positive move for Mother Earth.

When washed down the drain, glitter breaks into smaller pieces and becomes a subset of marine plastic litter known as microplastic. Microplastics, which measure less than five millimetres in length, are found throughout the world’s oceans, ‘coating’ the water as a type of insultation and ingested by marine animals from plankton through to whales. It has been documented that when collected in their stomachs, glitter can cause seabirds to die of starvation.

 

There are an estimated 51 trillion microplastic fragments in the world’s oceans- more than we can even fathom existing.

 

The physical impact of microplastics on the environment and wildlife is well documented- but the impacts on human health is yet to be determined. For you lovers of seafood- microplastics ingested by fish can then end up inside of humans when consuming seafood.

So how have we gotten rid of the glitter from our products but maintained the high-shine finish? A shimmer pigment called mica- a natural material derived from crushed crystal, sourced from only reputable manufacturers. The beauty of substituting out glitter for the crushed crystal, is that we remove the plastic element, removed any potential for our nail polishes to contribute to the microplastics war, but upped the shimmer factor AND adds durability to your manicure!

We are so proud of our Trailblazer collection. It has been a long time coming, but we needed to make it perfect, and we think we have done just that! Say goodbye to glitter, and hello to high impact shimmery nudes that are hard to resist!