In the dreaming and planning stages of our most recent Trailblazer collection, we envisioned a collection of nude glitters that were neutral enough for day-to-day life, but with that high-shine impact to carry you through into the night! But one aspect of this vision didn’t sit well- glitter. We have always known that as a brand striving to be as eco-friendly and compliant with planet-saving practices as possible, including glitter in our colours wasn’t a positive move for Mother Earth.
When washed down the drain, glitter breaks into smaller pieces and becomes a subset of marine plastic litter known as microplastic. Microplastics, which measure less than five millimetres in length, are found throughout the world’s oceans, ‘coating’ the water as a type of insultation and ingested by marine animals from plankton through to whales. It has been documented that when collected in their stomachs, glitter can cause seabirds to die of starvation.
There are an estimated 51 trillion microplastic fragments in the world’s oceans- more than we can even fathom existing.
The physical impact of microplastics on the environment and wildlife is well documented- but the impacts on human health is yet to be determined. For you lovers of seafood- microplastics ingested by fish can then end up inside of humans when consuming seafood.
So how have we gotten rid of the glitter from our products but maintained the high-shine finish? A shimmer pigment called mica- a natural material derived from crushed crystal, sourced from only reputable manufacturers. The beauty of substituting out glitter for the crushed crystal, is that we remove the plastic element, removed any potential for our nail polishes to contribute to the microplastics war, but upped the shimmer factor AND adds durability to your manicure!
We are so proud of our Trailblazer collection. It has been a long time coming, but we needed to make it perfect, and we think we have done just that! Say goodbye to glitter, and hello to high impact shimmery nudes that are hard to resist!