The sustainability of the fashion industry is an issue that impacts on all of us. Our daily choices on what to wear, what to buy, and how mindfully we go about it, are all significant choices we as individuals can make. Undress Runways is changing the way we approach fashion. The fast-paced nature of the fashion industry in its current state, is un-maintainable, and Undress Runways is teaching us this.
We were recently involved in Undress Runways annual runway, showcasing ethical and sustainable fashion from Australian and international designers.
The Undress Runways mission is to make sustainable and ethical fashion default. They are paving the way for Australia to set new standards for the fashion industry.
The annual show case of day-wear, evening wear, swimwear and lingerie from designers around the world features garments made of organic fabrics, dyed with turmeric and red wine, all ethically, sustainably designed, sourced and created. All items are up-cycled, down-cycled and recycled to ensure a zero-waste and zero-footprint on the environment.
The impact of the mainstream fashion industry, similar to the beauty industry, is enormously destructive for both the environment and the well-being of those working in confined factory settings. Undress Runways is challenging this.
Sienna’s involvement was painting the nails of the stunning models for the runway show. Our brand ideals align very closely with that of Undress, making it a perfect partnership for the event. With a team of incredibly skilled nail technicians, we focused on neutral tones and pops of metallic, to emphasise the evening’s theme, The Future of Fashion.
Being based in Byron Bay, we are among a community of Eco-minded businesses and individuals. We’re passionate about supporting the Eco-warrior in everyone!
At Sienna we are committed to ensuring our product has as close to zero impact on the environment as possible. We use local production, our sustainably sourced wooden caps are recyclable, as are our vintage glass bottles. The formula we use for our polish is as clean as possible, vegan and cruelty free.
We can’t thank enough, the nail technicians who helped on the day. Everything went incredibly smoothly with the help of their expertise.
All backstage photography by Kalon Productions and Janne Rytkonen
You can shop the colours we used at Undress Runways below!