What’s important to us at Sienna? We’re so glad you asked. Alongside making the best nail polish, probably the same kind of things that are important to you too – people and planet, sustainability and ethics. We’re not saying we know everything or that we are all the way there yet… but we’re committed to always learning more and trying to raise the bar so we can do better. Read on to learn more about what keeps us motivated and how a value-driven business like Sienna gets it done.
Why it’s important for business to do the right thing
Times are changing and we think companies need to change too. Companies should be accountable for more than just profits. People expect the brands they support and shop with to go beyond providing a product and be a force for good – and rightly so. Businesses should be advocates, live their values and provide evidence of it. Put simply, it’s about walking your talk.
“We get accredited by third-party auditors like BCorp as part of the dialogue with our customers. The trust our customers put in us to be ethical and do the right thing is so important to us, and one way we can show them that is by doing the work and becoming certified.” – Danielle, Sienna Founder
Sustainability and Ethics
Sustainability is at the core of everything we do here and it has been that way from the very beginning. Way-back when Sienna was just a twinkle in the eye of Founder, Danielle, she imagined a ‘wheel’ of ethical standards to meet before she would even consider launching. The ‘wheel’ on which Sienna is based includes the polish being vegan and cruelty free, low carbon production, 100% recyclable packaging, working to regenerate local rainforest areas through utilising non-native weed wood in packaging, renewable energy at the warehouse and head office, supply chain traceability to ensure raw ingredients come from sources that are child labour free, community partnerships and fair wages for all employees.
You can see all our certifications on the Sustainability and Ethics page of our website.
Keeping the planet in mind
In the immortal words of author and artist, Oliver Jeffers. “Well, that is Planet Earth. Make sure you look after it, as it’s all we’ve got”. Never has this been more apparent than during these terrible, terrible bushfires that are still burning in Australia. It’s easy to feel powerless and wonder what we can do as individuals, but we’re not alone. If we all take steps together we can be the change. We want to share our progress and the things we learn on our sustainability journey so others in businesses can see it’s possible to do the right thing and be a success. We say this not to ‘toot our own horn’, but because we want environmental stewardship to be the new business as usual. People like you show there is a real demand for products and companies who prioritise the environment. The time is now, the future is here.
We, the people
We believe in investing in the people who are bringing the change in our communities. Sienna is privileged to have a platform and a fantastic, caring community (that’s you lovely lot!), so we can amplify the voices of other organisations who are doing great work. So far we have partnered with Future Dreamers, Australian Cervical Cancer Foundation and Rafiki Mwema to help raise funds and get the word out about their vital work. We have an exciting project in the works at the moment, so keep your eyes peeled. We can’t wait to share it with you. In the meantime, you can read more about our commitment to respecting all the people involved in bring Sienna to you thought fair wages, a clean supply chain and inclusive approach on our website.
We couldn’t do any of this with the support, feedback and inspiration from all the people who have bought polish, sent us emails with ideas or to have come to say hello at one of our pop-ups. So thank you for being part of the revolution.